My perspectives from the women only mobile apps workshop of Microsoft India

I had the pleasure of attending the “Workshop for Women Developers waiting to Explore Mobile App Business” on Saturday (11/Feb/12) at Microsoft’s Bangalore Campus. Organized by Microsoft and YourStory.in, it was a wonderful experience to meet and talk with a lot of enthusiastic women who had turned up for the event.

It was encouraging to see Mr. Girish Joshi from Microsoft express his belief that women bring a unique perspective to the mobile apps business. He says that Microsoft encourages the startup culture in India and has programs such as Microsoft BizSpark primarily intended for startups.

Rashmi Sachan of Fliplog was the lead speaker at the event and she talked about women entrepreneurs and provided key insights into the mobile apps business and marketing strategies involved. Rashmi willingly shared her knowledge and experience in a very informal way with all. The Fliplog team also provided attendees with a walkthrough of Windows Phone app development.

For us at PixelMat, when we interact with the stakeholders of mobile devices and the apps ecosystems, we usually deal with websites of large companies or automated emails from their employees. It was a refreshing change to meet actual people in a company (Microsoft) and to understand first-hand their perspectives on the market.

We already have an app on the Windows Phone marketplace. We will now be doubling our efforts to port our successful apps on iOS and Android to Windows Phone. We are also planning exclusive Windows Phone Apps. With Microsoft’s legendary success in any market they enter, I am sure they will succeed in Windows Phone, especially when Windows 8 tablets enter the market.

A huge Kudos to Shradha Sharma, Varsha Adusumilli, Chandan et al from YourStory.in for organizing the event and making it a huge success. I believe this is the first time that an event on Mobile Apps exclusively targeted towards women has been held in India.

Look forward to many more such “firsts”! Hail women-power!!